How Fabletics Is Giving Amazon A Run For Its Money

The world of retail has changed dramatically over the last decade. Malls, often considered one of the staples of American life, seem to be less popular than they once were with teenagers choosing to spend much of their free time elsewhere and adult shoppers opting for the convenience of buying items online. As stores like Macy’s, Gap and J.C. Penny’s announce store closures at malls around the country the ecommerce giant Amazon is announcing strategic moves like its recent purchase of the healthy grocery store chain Whole Foods. According to CNN Money the department store J.C. Penny’s will likely post another loss this quarter while shares for Macy’s and Kohl’s have lost almost one-fifth of their overall value. Meanwhile Amazon is reportedly worth almost twice as much as the well-known American retailer Walmart.

 

In the world of ecommerce Amazon is arguably the market leader that everyone wants to beat. And an ecommerce company that was co-founded by a Golden Globe winner and her partners is possibly on track to do just that according to Forbes. Fabletics, an athleisure company founded by Kate Hudson, Don Ressler and Adam Goldenberg, creates fashionable workout clothes that are versatile enough for its female customers to wear to the office for a long day of back-to-back meetings and then to a hot yoga session after work. Fabletics’ products are set apart because of their high quality designs and materials that are offered to customers at affordable price points. Even though Amazon dominates nearly 20 percent of the online fashion retail market and often seems to subsume the sales of brick-and-mortar companies Fabletics is taking them on through reverse showrooming.

 

Unlike most other fashion retailers Fabletics offers its customers monthly subscriptions where they can get discounted prices on the company’s clothing. The brand also started out as a digitally native company that built and acquired many of its customers online and then later expanded into the world of brick-and-mortar stores. What this means is that many the customers who visit Fabletics’ stores in-person are already subscribers who are likely to coming to the store not to comparison shop but to get a feel for what a Fabletics’ item looks like before they purchase it. According to Forbes whether that particular customer makes the purchase online or in the store does not matter because Fabletics closes the final sale either way. This attitude is very different from retailers who started out in physical storefronts and then had to branch out to the internet later and seem to view their own online ecommerce operations as being in competition with their physical locations.


Kim Dao Wants to Change Her Hair Color.

After getting her hair done a couple of months ago, Kim Dao is ready for a change. She was waiting for Sunny to finish up with her meeting before they headed out to Hongdae in Korea. Kim Dao stopped off at a hair salon to get her hair colored a natural, darker brown to match her roots. An employee at the hair salon gave Kim Dao some tea to drink while she got her  hair colored  and treated. Learn more: https://www.crunchbase.com/person/kim-dao

 

Before heading home, Sunny and Kim Dao stopped at a McDonald’s for some spicy McChicken and mineral water. They took Sunny’s corgi dog for a walk at the dog park while they sat down on a bench to eat their McDonald’s lunch. Sunny filled a cup of water for her dog to drink. Learn more: http://kimdao.net/

 

At home, Kim Dao answered viewers‘ questions like what is her favorite comfort food. Sunny’s favorite comfort food is French fries, but Dao likes fast food, especially burittoes and chips. Dao does not work out, but does walk a lot, which is her main way of getting exercise. Gangnam is a very good place to go shopping. Meyongdong, Shinsa, and Ariella in Seoul, Korea have a lot of good cafes worth trying. When in Tokyo, Dao recommends Harajuku Shibuya. Asakusa is a traditional cafe. Someone asked Kim Dao how she deals with her petite stature. She says she would like to be taller ,so she would look better in her clothes, but makes the best of what she has. Learn more: https://www.depop.com/kimdaoblog

 

The Unique Talents And Contributions Of Brazilian Entrepreneur Alexandre Gama

Alexandre Gama is considered an entrepreneur and a creative professional. The Brazilian specializes in the advertising and communications fields and founded one of Brazils top twenty advertising firms called Neogama. He earned his degree in Advertising and Communications when he attended the Armando Alvares Penteado Foundation.

Alexandre Gama began his career as a copywriter when he went to work for Standard Ogilvy & Mather in 1982. He began his work as a Creative Director in 1990 and eventually started his own firm in 1999. Neogama became successful under his leadership. He was the first Latin American given the honor of leading the judging for professionals in advertising.

Alexandre Gama became involved in the music industry and founded VIOLAB in 2014. The project centered around music featuring a Brazilian acoustic guitar. This included a recording label, a recording studio, a YouTube channel, and a recording studio. The program highlighted the best acoustic musicians in Brazil.

In 2014 Alexandre Gama displayed his work at the Brazilian Art Museum. The exhibit was titled Ideia e Forma and part of a cultural event that remained open for two months. This exhibit was the only one of this type ever performed within Brazil and part of the São Paulo events.

David McDonald Oversees Major OSI Expansions Into China

For President David McDonald of OSI Group, even a multinational food company has to keep it local, whether it’s in the sustainability of what’s being raised or the tastes and preferences of the customers expecting to like what they unwrap.

From its headquarters in Aurora, IL, OSI Group and its executive team oversee a vast network of over 50 facilities in 17 countries, including both suppliers and manufacturers. Those companies bring sandwiches and pizza to major retail brands, and supply value-added protein items like sausages and beef patties to consumers. It is a delicate balance of the local and the global, and now OSI is looking to expand into the Chinese market.

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OSI has been growing with China for the past twenty years, and already has eight factories and two new ones being built, making them the largest poultry supplier in China. They provide the ingredients for meals served at multinational chains such as McDonald’s, Starbucks, Burger King, and Subway.

China is the largest and fastest growing market in the world, and that means there are many mouths hungry for food. OSI plans to grow and meet that demand with its new production facilities, including a new mega-factory in Hanan Province. In January, OSI Group announced that they will be opening a new feed mill in Shandong Province capable producing up to 600,000 metric tons of feed, making it one of the largest mills in the country.

David McDonald graduated from the University of Iowa with a BA in Animal Science and has a long career in the meat industry. As President and COO of the OSI Group, he oversees a multinational company with many local food flavors and regulations. He is also the According to Immediate Past Chairman of The North American Meat Institute. As part of his role at OSI, he is also the chairman of two of their subsidiaries in Brazil and Australia.

David McDonald OSI Group has been behind OSI’s focus on sustainability, including an annual report that they create on how their operations are setting and meeting different sustainability goals. With so much growth happening, sustainability becomes even more important.